SEO (Search Engine Optimization) is an area that involves a series of techniques, strategies, and practices aimed at improving the performance of websites on search engines. However, there are many myths misunderstood or misconstrued in this field. Here are some common SEO myths:

Meta tags are crucial!

Meta tags were once a key part of SEO, but today, search engine algorithms have become more complex, and the importance of meta tags has diminished. However, meta descriptions and titles are still important because they appear on the search results page and influence users’ clicking decisions.

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Keyword stuffing guarantees success

In the past, using keywords heavily in content could help improve a page’s ranking by focusing on a specific keyword. However, today, content quality, user experience, and contextual relevance of content are more important. Keyword stuffing often leads to your site being penalized or its rankings dropping.

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Social media directly impacts rankings

Social media interactions (likes, shares, comments) can indirectly affect your website’s organic search rankings because these interactions can increase your site’s popularity and thus attract more traffic. However, the direct impact of social media interactions on search engine rankings is very limited.

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Rankings should increase immediately

Seeing the effects of SEO efforts often takes time. It may take weeks or months to see a significant change in a website’s rankings. Patience and continuous effort are important.

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Only the number of backlinks matters

Backlinks can increase a website’s authority and improve its rankings. However, factors such as the quality, origin, and anchor text of backlinks are also important. Low-quality or spammy backlinks can harm your website.

Mobile compatibility doesn’t matter

The importance of traffic from mobile devices is constantly increasing, and search engines like Google consider mobile compatibility an important ranking factor. Therefore, having a mobile-friendly website is important.

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SEO is sufficient when done once

SEO is a continuous effort. Search engine algorithms are constantly updated, and competition is ongoing. Therefore, it’s important to regularly review and update your SEO strategies.

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Due to the complexity and constantly changing nature of SEO, these myths arise and spread from time to time. However, it’s important to gather information from reliable sources and act in accordance with the most current practices when forming your SEO strategies.